Design & build a fun, consumer-facing coffee franchise website while also rebuilding their financial reputation following restructuring.
Java Detour was a 12-store franchise chain that had just come out of bankruptcy. They needed to urgently communicate their new financial backing, without compromising their modern, energetic brand experience.
They called on mThink’s web design team.
We built a new site from scratch in a month, linked to new social media accounts and incorporating not just online payment systems and gift card fulfillment, but also an entire franchise presentation and application microsite.
New franchise applications started coming through the website within three days of implementation and Java Detour has entered a new era of growth.