Who We Are

mThinkDigital is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition to publishing our own industry-leading performance marketing magazine, Revenue, we also produce the annual Blue Book Rankings of major performance marketing networks.

Over the last 20 years, mThinkDigital has created dozens of successful global content marketing and customer acquisition campaigns for companies ranging from billion-dollar goliaths such as Microsoft, Accenture and Intel through to local, San Francisco coffee stores such as Java Detour.

RESULTS-DRIVEN MARKETING

Results-driven marketing that pays for itself. Facebook marketing campaigns structured to remain compliant while converting massively. Lead-gen and customer acquisition driven down to low effective CPAs. Landing pages optimized so they pay for themselves in increased sales. These are just some of our solutions. But if you have any problem with your marketing, talk to us. We have lots of specific skills in-house, and great partners who can chip in specialty expertise whenever it's needed.
Whatever you need, we can help.

Things that we are particularly good at:

eCommerce Marketing, SEM and Facebook

  • Google Shopping campaigns
  • Search engine marketing
  • Product feed management
  • Facebook campaigns
  • Conversion optimization
  • eCommerce website development

Conversion-Optimized Responsive Web Design

  • Responsive website design
  • Mobile-optimized design
  • Landing page optimization
  • Location-aware marketing
  • Social video marketing
  • Video production & design

Marketing Strategy And Performance

  • PR & crisis communications
  • Revenue marketing
  • Lead generation & nurturing
  • Performance marketing (CPA & CPS)
  • Direct mail & direct response
  • Custom publishing
  • mThink isn't just an agency. They are a true content marketing partner. They take the time to understand our business and to really add value.
    Harry R. Kraatz, President, Excelsior JD Co, LLC/Java Detour
  • mThink pioneered the Blue Book rankings as a "go to guide" for performance marketing four years ago, and there is still nothing else like it today.
    Peter Klein, General Manager, MonetizeIt/MediaWhiz
  • No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.
    Robert Frost

Our work says a lot about you

Your brand is your story and we put that story first. It drives everything we do for you. We develop personas for your audience - this allows us to segment and create many different paths to conversion.

We personalize - by using data-driven customization of your content we increase relevancy and engagement. We integrate across owned, earned and paid media - maximizing impact, ROI and cost-effectiveness.

We love SoLoMo - social media, location-based and mobile content marketing is the essence of what we do.

Accenture

One billion dollars of new revenue created.  One content marketing campaign. Sounds crazy, right? That’s what we did for Accenture.

A BIG problem
Accenture’s CRM practice needed to reach C-level decision-makers in the 1,000 largest companies in …

Java Detour

Conceive, write, design, photograph, print, deliver and implement an entire marketing program, advertising, PR and event collateral in 7 days flat.

Java Detour needed a rapid-response marketing team. mThink Agency delivered– and more.

Java Detour is a …

Microsoft Advertising

Bring together 100 international researchers and gurus to launcha new global brand (along with Bill Gates and Martha Stewart too!)

The launch of the Microsoft Advertising brand was a massive, complex 12-month effort.

Microsoft’s in-house research team had an …

Revenue+Performance

20,000,000 messages promoting your product, sent by your own customers and prospects.
Pretty good, huh?
Our content marketing initiative for the Blue Book network rankings hit that milestone within just 24 months.

Revenue+Performance is the leading magazine and website for performance marketers. We wanted to …

JavaDetour.com

Design & build a fun, consumer-facing coffee franchise website while also rebuilding their financial reputation following restructuring.

 

Java Detour was a 12-store franchise chain that had just come out of bankruptcy. They needed to urgently communicate …

  • mThink isn't just an agency. They are a true content marketing partner. They take the time to understand our business and to really add value.
    Harry R. Kraatz, President, Excelsior JD Co, LLC/Java Detour
  • mThink pioneered the Blue Book rankings as a "go to guide" for performance marketing four years ago, and there is still nothing else like it today.
    Peter Klein, General Manager, MonetizeIt/MediaWhiz
  • No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.
    Robert Frost

Leadership

Chris Trayhorn

Head of Practice
Digital & Revenue Marketing

Chris Trayhorn is the head of digital and revenue marketing for mThinkDigital. He has produced worldwide content marketing and social media campaigns for over 25 years with clients such as Accenture, Intel, Microsoft and Salesforce.

He is the chairman of the Performance Marketing Industry Blue Ribbon Panel and a member of the Performance Marketing Executive Council. He has founded four successful publishing, web design and marketing agencies in London and San Francisco in the last 20 years. He is also the founder and current publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.

He lives in San Francisco and likes Manchester United, motorcycles and playing soccer. His friends tease him by saying he knows a little bit about everything but when they do, he just orders another cocktail.

 

Bill Evans

Vice President
Digital Media

Bill Evans leads digital media strategy for mThinkDigital. He is an expert in customer acquisition, conversion optimization and bid algorithms. He brings a laser-like focus to website and landing page design, sales flows and conversion funnels.

Bill has led campaigns for some of the biggest e-commerce companies in America, including Gap and old Navy where he managed their online advertising, SEM and PLA/Google shopping campaigns. Additional client experience includes Hearst, Gyft.com, The San Francisco Chronicle, JiffyShirts.com and 1800wheelchair.com.

Bill lives in San Francisco, writes sports analytics software for fun and is happy to talk for hours about paid search algorithms.

Yvonne Schellerup

Vice President
Marketing

Yvonne Schellerup is a marketing leader passionate in equal parts about strategic planning and “roll-up your sleeves” execution. She has 20+ years of experience spanning start-ups, publishers and agencies. As a specialist in brand management and marketing communications, she has led the formation of partnerships with organizations as diverse as the United Nations and Accenture, and has created domestic and international, cross-platform branding campaigns.

Always focused on delivering success for clients her integrated offline & digital strategies have resulted in measurable increases in traffic, response rates, leads, & ROI. She’s been a critical member of the management team for a string of successful companies spanning publishing, wellness, the environment & consumer products.

Yvonne is passionate about languages and speaks fluent German, French and Spanish. When not practicing yoga, she loves hiking, biking, cooking and traveling.

  • mThink isn't just an agency. They are a true content marketing partner. They take the time to understand our business and to really add value.
    Harry R. Kraatz, President, Excelsior JD Co, LLC/Java Detour
  • mThink pioneered the Blue Book rankings as a "go to guide" for performance marketing four years ago, and there is still nothing else like it today.
    Peter Klein, General Manager, MonetizeIt/MediaWhiz
  • No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.
    Robert Frost

Why Us

Marketing has changed. Potential customers look away from banner ads, skip past email and fast-forward through life. They're tuning out the white noise of bad advertising and terrible social media. They are super-selective because it is the only way to stop themselves drowning in an ocean of boring and dull content.

At the same time, the need to produce sales leads and new revenue sources is intensifying. Marketing and sales need, more than ever, to be in alignment. Never has an integrated messaging strategy been more important.

The old models of PR, brand and advertising are dead. Nobody needs to read your press release this morning. No one cares about your blog post. Everyone is busy.

What's a marketer to do? How do you break through the clutter? How to be heard above the white noise?

Step #1: talk to us. We're an agency that gets it. We live and die by creating messages that work. We understand what you need to do with your limited budget and how to get the best out of it. Most of all, we know how to reach people - how to craft penetrating, compelling messages on any platform, whether social media, video, mobile, print, direct mail. You name it - we can help.

mThink. The "m" stands for marketing. mThink stands for making your marketing work.